Throughout this course, you will be discussing marketing as it relates to a specific product or service. Choose a product or service from the following list for use throughout this course: Amazon Prime Diet Coke Southwest Airlines Nike running shoes Tesla automobiles Centers for Disease Control and Prevention (CDC) 24 Hour Fitness Marketers refer to four variables—product, pricing, distribution, and promotion—as the marketing mix. In a one- to two-page paper, explain the marketing mix for the product you have chosen. How has the marketing mix been used to enhance the public perception of the value of the product or service?

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