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This lab examines network analysis structure, specifically, what type of network are we examining and how the structure of the network map determines the kind of insights analysis that would result from the analysis. Essentially, network analysis is a manifestation of Marshall McLuhan's famous dictum "The Medium is the Message" - the choice of network mapping predetermines the type of network analysis that takes place, and often, the analyst chooses the best type of mapping for their analysis goals. Type of Network Directed Network Undirected Network One-Mode Network TWO-Mode Network Example Twitter follower-following network is a directed network where the direction of the arrow shows who is following whom. A Facebook friendship network is an example of an undirected network As an example, Facebook recently added the option to "follow certain people's posts, similar to Twitter A Facebook friendship network is an example of a one-mode network where nodes (people) form network ties (friendships). One set of nodes (circles) could be social media users and another set of nodes (squares) could be linked to participation in a series of events. Essentially, a group of users are linked to the events they attended. An amalgam of one and two-mode networks. Facebook and LinkedIn use proprietary algorithms with weighted networks to condense a user's news feed with a preference towards users the member has interacted with recently. Instagram also changed their algorithm, so images no longer appear chronologically on their newsfeed, but based on the interests of the user. Un-weighted networks are easy to construct but may conceal useful Information - many network maps are unweighted, by default. Multi-Mode Network Weighted Network Un-weighted Network The choice of network to use depend on the relationships researchers and analysts want to highlight (when they have data that support such a visualization.) Figure 1 - Types of Networks and Modes 1. Examine the networks in the diagram below and the use Google Search to find an example of a network map that illustrates one or more of the network types in the chart below and paste a screenshot of the map at the end of your submission along with an explanation of why chose the chart you are sharing and what it represents Undirected Directed Weighted Figure 2 - Network Type diagram For example - Search Network Maps on Google Search. paste diagram here