Thus far in this week's learning material, we have covered the steps in developing an e-Commerce website. The five steps that we included are:

Which industry will you operate in and what products will you sell?

How will you build your website?

How will you physically ship your product and fulfill orders?

How will you drive traffic to your site?

What metrics will you measure to determine success and which tools will you use?

Within step two of building your website, we discussed the following five steps:

Step 1: Choosing your domain name.

Step 2: Obtaining a secure (SSL) certificate.

Step 3: Choosing the right hosting package.

Step 4: Choosing an e-Commerce platform.

Step 5: Selecting your payment gateway.

Assume that you are developing your Wix website to launch your product and leverage e-Commerce. Prior to launching your site, consider the five main and the five sub-steps above. Then determine where each of these steps fits within the TCERO framework by recreating the chart below in Word. Ensure that you have allocated all of the 10 steps above at least once into the TCERO framework chart.

TCERO e-Commerce Exercise

THINK	Eg. Which industry will you operate in and what products will you sell?
CREATE
ENGAGEMENT
RETAIN
OPTIMIZATION