Tide PODS are a line of laundry detergent pods from Procter & Gamble under the Tide brand. The pods gained notoriety starting in 2017 when social media sites began to show people intentionally eating them.

concern has been raised over children accidentally consuming Tide Pods, as its appearance and packaging design can have the same appeal to a child as hard-candy with their patterned designs. Ingestion of pods can lead to death in some cases. 

Given what you've learned about responding to negative feedback, imagine you're a Marketing Communications Manager for Proctor & Gamble:

• Do you have an obligation to acknowledge the teens who are participating in the #TidePodChallenge?
• What would you say? How would you say it?
• What other product design or retention marketing techniques would you deploy to address this viral trend and attempt to stop it? Are there any collaborations or influencers you'd work with to try and get your message across? If so, who?