Question: Tim Cook is credited with developing and managing Apples global supply chain. Shortly after he took over as CEO (after Jobs death) in 2011, he

  1. Tim Cook is credited with developing and managing Apples global supply chain. Shortly after he took over as CEO (after Jobs death) in 2011, he raised the idea of viewing Apple differently, as being a mature technology company, rather than as a high growth, innovative product development company.

a. What did he mean by this?

b. What significant financial and other actions did he take after this?

c. Do you think he and Apple has succeeded in this?

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