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When Stan City chose a name for a brand in Africa, there are some generally accepted rules that it needed to consider. Stan City's brand name needed to be short, sustainable over time, easily pronounced across Africa, acceptable to all African cultural sensibilities$,($a$)...$ and $($b$)$ able to acquire...

a$.$ complex company name.

b$.$ simple an organisation name.

c$.$ simple main name.

d$.$ multifaceted a domain name.

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