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PPR$,$ the French retail and luxury goods group, announced plans to sell its Printemps department store chain. Through re$-$engineering, the company hopes to increase its profit margins, have the lowest costs in the industry, and improve inventory turnover. What sort of advantage will PPR create by restructuring and selling off the department chain that does not complement its luxury product lines?

Select one:

a$.$ a niche competitive advantage

b$.$ a cost competitive advantage

c$.$ a brand name advantage

d$.$ a marketing competitive advantage