Time len $0\mathrm{.}47\mathrm{.}21$

A guest's perception of the relationship between what was paid for a hospitality product or service relative to what was received for the payment is called

Select one:

a$.$ moment of truth.

b$.$ service.

c$.$ quality.

d$.$ value.

The focusing of marketing efforts on highly$-$defined groups of travelers is a process known in the lodging industry as

Select one:

a$.$ shotgun marketing.

b$.$ market segmentation.

c$.$ revenue managehsent.

d$.$ merchandising.