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How can social media listening increase customer advocacy?

Responding only to positive social posts and re$-$sharing them tells the rest of your followers how great you are.

Responding only to negative social posts with helpful, knowledgeable responses shows that you care.

Responding to social posts$-$whether they're positive or negative$-$shows that you're listening, and your customers are being heard.

Responding to a social post within one hour shows that your company is full of socialsavvy whipper snappers.