Timeout Clothing makes apparel that targets teens, especially high$-$school aged boys and girls. The keys to the company's success are $($a$)$ knowing what clothes teens will want, and $($b$)$ knowing when and how to advertise the clothes teens want. In this exercise, you will help Timeout succeed with its target market by suggesting appropriate media tactics.

Media planners need to plan their buys wisely. Ads work best when the target market is tuned in to the advertising message.