Question: Tina saw an elegant handbag while browsing through an e - commerce Web site and immediately purchased it . A day later, she noticed that

Tina saw an elegant handbag while browsing through an e-commerce Web site and immediately purchased it. A day later, she noticed that the bag was available at a 50% discount. She now regrets her impulse purchase as she could
have bought it at a lower price if she had waited. In the context of postpurchase behavior, Tina's actions in this scenario are an example of
subliminal perception
need recognition
selective exposure
cognitive dissonance
 Tina saw an elegant handbag while browsing through an e-commerce Web

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!