Title: My purchase decision (Do not attach but post the text directly on the discussion platform)

Introduction: Write few lines about consumer decision making and its importance in marketing. Mention about your purchase briefly as you will be presenting it in detail below. Briefly describe each step in the buying process and mention how/what you performed in that step. Use at least three marketing concepts that you have learnt up to date.

Need/ Problem recognition

oMeaning: It is the first step in consumer buying process. It occurs when a consumer discovers an unmet need that must be fulfilled (Kotler et al., 2011).

oMy case: I realized the need to buy perfume as my current perfume got over. I recognized the need to buy laptop as I joined MBA and need an updated computer to work on my projects and other academic tasks.

Information search

oMeaning:

oMy case:

Evaluation of alternatives

oMeaning:

oMy case:

Trial purchase

oMeaning:

oMy case:

Purchase decision

oMeaning:

oMy case:

Post-purchase behaviour

oMeaning:

oMy case:

Conclusion

Note: the purchase product is Smart watch