to a classmate this,I really like your analysis! You did a great job showing how the 4Ps are interconnected and how one decision can impact the others. I completely agree with your point about the price perceptionif they lower the price too much, it could take away from that premium image HealthTech is trying to create. Especially with health-conscious millennials, who often see a higher price as a sign of better quality or more advanced features, that's definitely something Koffi needs to keep in mind. I also liked how you discussed the idea of delaying the launch to add more features. It's a tough call, but like you said, delaying could mean missing out on early market opportunities. Maybe a good compromise would be to launch as planned and then gather customer feedback to improve a second-generation version later. That way, they stay on schedule but still have room for those extra features in the future. Your thoughts on distribution were spot on, too. If they lower the price, shifting toward more mass-market retailers makes sense. But if they keep the price where it is and focus on making the product feel more premium, they could stick with higher-end