To answer question no. 7 to 10, read following case Your learning Case # 02:- Steve Jobs and his friend Steve Wozniak were self-taught engineers who created one of the most popular, revolutionary, technology brand, Apple. Steve Jobs was not the first person to have an idea to create a user-friendly computer, and he was not the first person to come up with an idea about music players or smart phones, but he was the first person to implement them. He covered potential ideas and then implemented them in ways that no one had ever dreamed of before. Apple products, whether they be a computer, laptop, iPod, iPhone, iTunes, or otherwise, are featured everywhere. Not only Apple products are of high quality technological items, but the company also has superior branding and a strong company image making them, one of the most popular and easily recognizable brands in the world. Question No. 7 Identify and explain any four traits/characteristics of Steve Jobs that helped him to be successful in his business. Question No. 8 Outline ways through which a business might identify a new business idea. Question No. 9 Explain reasons why a business might adapt one of its existing products. Question No. 10 What are the motivations to go global?