Question: To avoid errors in business decisions, it is necessary to conduct a cross - cultural analysis that isolates the self - reference criterion ( SRC
To avoid errors in business decisions, it is necessary to conduct a crosscultural analysis that isolates the selfreference criterion SRC influences. What is the first step in this analysis?
redefining the problem without the SRC influence
solving the problem for the optimum business goal situation
isolating the SRC influence in the problem
defining the business problem or goal in homecountry cultural traits, habits, or norms
examining the isolated SRC influence to see how it complicates the problem
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