Question: to be texted a pass that could be shown to a Starbucks barista to buy a PSL - four days before the general population could

to be texted a pass that could be shown to a Starbucks barista to buy a PSL-four days before the general population could buy one. One benefit is that Starbucks would be able to measure the number of PSL sales in those days as a percentage of PSL followers who requested the pass online. This is an example of what type of social media metric?
Engagement
Advocacy
Impact
Exposure
to be texted a pass that could be shown to a

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