Question: To be useful, a market segment should be _ _ _ _ _ _ _ _ , which means the largest possible homogeneous group worth

To be useful, a market segment should be ________, which means the largest possible homogeneous group worth going after with a tailored marketing program
Question 17Select one:
a.
measurable
b.
substantial
c.
accessible
d.
differentiable
e.
actionable

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