the effective segmentation include

substantial

differentiable

actionable

measurable

accessible

The first picture is what needs to solved.

The other two pictures are from Chapter 6 of my text boo

In the crowded US market for packaged bread, Udi's has successfully carved out a niche by offering one of the first nationally distributed gluten-free brands. Udi's has extended its line into rolls, buns, muffins, bagels, and other bakery items. The brand targets not only gluten-intolerant consumers but also those who are interested in natural and organic ingredients. Evaluate Udi's target based on requirements for effective segmentation. Read Chapter 6. Requirements for Effective Segmentation Clearly, there are many ways to segment a market, but not all segmentations are effective. For example, buyers of table salt could be divided into blonde and brunette customers. But hair color obviously does not affect the purchase of salt. Furthermore, if all salt buyers bought the same amount of salt each month, believed that all salt is the same, and wanted to pay the same price, the company would not benefit from segmenting this market. To be useful, market segments must be Measurable. The size, purchasing power, and profiles of the segments can be measured. . Accessible. The market segments can be effectively reached and served. . Substantial. The market segments are large or profitable enough to serve. A segment should be the largest possible homogeneous group worth pursuing with a tailored marketing program. It would not pay, for example, for an automobile manufacturer to develop cars especially for people whose height is greater than seven feet. . Differentiable. The segments are conceptually distinguishable and respond differently to Differentiable. The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. If men and women respond similarly to marketing efforts for soft drinks, they do not constitute separate segments. Actionable. Effective programs can be designed for attracting and serving the segments. For example, although one small airline identified seven market segments, its staff was too small to develop separate marketing programs for each segment. Linking the Concepts Pause for a bit and think about segmentation. How do the companies you do business with employ the segmentation concepts you're reading about here? . Can you identify specific companies, other than the examples already mentioned, that practice the different types of segmentation just discussed? . Using the segmentation bases you've just read about, segment the U.S. footwear market. Describe each of the major segments and subsegments. Keep these segments in mind as you read the next section on market targeting