to complete this assignment. Read the following excerpt from Atomo (https://www.atomocoffee.com/) very carefully and complete the
Question:
to complete this assignment. Read the following excerpt from Atomo (https://www.atomocoffee.com/)™ very carefully and complete the listed tasks below.
"Every Sip Saves the Planet™"
"Through a patented process, the compounds in these upcycled ingredients have been converted into the same compounds found within green coffee beans. These special ingredients are then roasted, ground, and brewed, just like conventional coffee. Through our innovative processes, Atomo produces 93% less carbon emissions and uses 94% less water than conventional coffee. By not using a single coffee bean in our process, we prevent 100% of deforestation. With every delicious sip of Atomo™ you are saving our planet."
Shipping Policy(https://www.atomocoffee.com/shipping-policy) opens in new window:
"At this time, Atomo Coffee is only able to ship product to the United States, including Alaska and Hawaii. Shipments outside the United States and to the United States territories will be taken under consideration on a case-by-case basis.
AtomoTM | Molecular Cold Brew. (n.d.). https://www.Atomocoffee.Com/. opens in new window Retrieved December 7, 2021, from ttps://www.atomocoffee.com opens in new window
Complete the following tasks:
1)Canada is a possible new market for this new type of coffee introduced by Atomo. Gather data to understand the feasibility of this market for the coffee.
2)You must study Canada's business environment and design, collect, and analyze data to take business decisions on the feasibility of this market.
3)Based on your research methods, data analysis, and sound international business decision-making process, clearly recommend whether Atomo should develop a market in Canada. To support your decision, develop and present an international business plan with special regard to the following tasks:
i)Examine research tools to develop SWOT and VRIO analysis.
ii)Define Business Ethics, Corporate Social Responsibility (CSR), and Sustainability and address how they impact crafting and executing strategy.
iii)Evaluate the impact of ethical dilemmas related to an international business venture in the context of Atomo beans market and identify strategies to deal with the problems in a responsible manner.
iv)Examine best practices and establish the Moral and Business Case for CSR and Sustainable Business Practices.
v)Analyze strategic options for entering international markets and examine main approaches to establishing an international strategy.
vi)Examine strategic options to strengthen a company's international competitive position.
vii)Describe key actions needed to develop an organization capable of good strategy execution.
viii)Establish the impact of Value Chain activities on a company's cost structure and Customer Value Proposition.
ix)Finally, be prepared to communicate your findings accurately and persuasively to all relevant stockholders by preparing an effective In-Class Presentation.
4)Your report should focus solely on the business environment in Canada. You should not include or analysis any data that does not help you to decide whether a market should be developed in Canada. In this context, pay a special attention to the followings:
-The political and regulatory system in Canada
-Is Canada a stable country amenable to international business?
-Is the Canadian legal system transparent, fair, and objective?
-How important business ethics are for Canadian customers?
-How relevant and pressing environmental concerns are in Canada?
-Currency, interest, and inflation rates
-Opportunities for market entry
-Can Atomo effectively conduct business in Canada?
5)The report should have the following components:
Title Page
Content Page
Introduction to the Topic
Body: Discussion/Main Points
Recommendation
Conclusion and Future Work
References
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill