To continue its plan for global growth, KFC must understand which of the following statements regarding global segmentation, targeting, and positioning is true?

Multiple Choice

Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.

Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.

The "golden rule" for global STP activities for firms is never to alter a firm's marketing mix to serve the needs of global markets.

When developing a global STP strategy, it is best to define segments by geography alone.