Which statement regarding global segmentation, targeting, and positioning is true?

$00$:$22$:$20$

Multiple Choice

Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.

The "golden rule" for global STP activities for firms is maintain a consistent marketing mix to serve the needs of all global markets.

Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.

When developing a global STP strategy, it is best to define segments by geography alone.

Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.