Question: To create a perceptual map, marketers attempt to understand customer evaluations for a product and its competitors in order to determine these products' on the

To create a perceptual map, marketers attempt to understand customer evaluations for a product and its competitors in order to determine these products'

on the map.

market shares

likelihood of success

positions

profitability

To create a perceptual map, marketers attempt to understand customer evaluations for a product and its competitors in order to determine these products'

on the map.

market shares

likelihood of success

positions

profitability

To create a perceptual map, marketers attempt to understand customer evaluations

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