Question: To create value for consumers, a company must provide both rational and emotional benefits. If two competitors' products are similar, a consumer is likely to

To create value for consumers, a company must provide both rational and emotional benefits. If two competitors' products are similar, a consumer is likely to choose the one that: Select one: a. is the lowest cost. b. offers the greatest number of functional attributes. c. has a brand personality that satisfies their psychological needs d. lower service quality. e. a longer response time to problems.

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