Question: To develop a new food product that will be available for sale in grocery stores, select TWO of the Consumers and Buying Behaviour frameworks/models (e.g.

To develop a new food product that will be available for sale in grocery stores, select TWO of the Consumers and Buying Behaviour frameworks/models (e.g. Culture, Social, Psychological & Individual Factors influencing Consumer Buying Decisions, Product Life Cycle, Product Adoption Process, etc.) and explain how each of these can be used by you as you market your new food product. Be sure you include a 1 to 2 sentence brief outline of the frameworks/models.

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