Question: To develop a program for attracting customers, what four items should retailers obtain market research on ? The various pricing models used by retailers The

To develop a program for attracting customers, what four items should retailers obtain market research on?
The various pricing models used by retailers
The importance weights customers attach to their chosen characteristics
Customers' ratings of each retailer's performance on the characteristics
The demographics of each customer group
Characteristics customers consider when evaluating and choosing a retailer
Alternative retailers that customers consider
To develop a program for attracting customers,

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