To evaluate the corporate strategy for BP and Uber. For each company, answer question (1) and the relevant question from (2) to (5).

1. Explain what vertical integration is and provide some evidence in support of the following statement: "BP is more vertically integrated than Uber." Then, discuss 1-2 advantages and disadvantages of vertical integration.
2. Which one of the following best describes Uber's choice of diversification? Provide evidence in support of that. Explain discuss 1-2 advantages and disadvantages of that choice (to Uber).
3. Largely single or dominant business (b) Largely related diversification (c) Largely unrelated diversification.