To prepare for this assignment, read: Jolibee Foods Corporation (A) p. 239-241 and (B): International Expansion Then

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To prepare for this assignment, read: Jolibee Foods Corporation (A) p. 239-241 and (B): International Expansion

Then answer the following questions:

1. What is Jolibee's preferred mode of entry? Why?

2. One of Jolibee's International Division veteran stated the following: "In Guam, we learned how to do business in the United States" (p. 239). What exactly did Jolibee learn from its success in Guam?

3. Why has Jolibee not entered the Thai market yet?

4. Should Jolibee enter the Thai market in the near future? Explain why or why not.

Posted Date: May 19, 2024 06:10 PM

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To prepare for this assignment, read: Jolibee Foods Corporation (A) p. 239-241 and (B): International Expansion Then

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