To prepare for this assignment, review the Figures 3.3. Complete an Industry Analysis for two different industries then compare these industries by answering the following questions.

Detail a Porters Five Forces framework with a graphic representation, like Figure 3.3, and a written explanation in relation to the Five Forces for both industries.

Use the results from the Porters Five Forces framework to explain the reasons why profitability is what it is in the two different industries expressed as high, intermediate, or low.

Explain the structural features of that industry that generate either high or low profitability.

How are structural changes likely to impact competition and profitability in these industries? Is this industry attractive for investment? Why or why not?

FIGURE 3.3 The structural determinants of the five forces of competition SUPPLIER POWER - Buyers' price sensitivity - Relative bargaining power (see Buyer Power for detail) \begin{tabular}{|l|} \hline THREAT OF ENTRY \\ - Capital requirements \\ - Economies of scale \\ - Absolute cost \\ advantages \\ - Product differentiation \\ - Access to distribution \\ - Legal barriers \\ - Retaliation \end{tabular} BUYER POWER Price sensitivity Bargaining power - Cost of product - Size and concentration relative to total cost of buyers relative to producers - Product - Buyers' switching costs differentiation - Buyers' information - Competition - Buyers' ability to between buyers backward integrate