Question: To set corporate objectives, management must first: A . select a viable market segment. | B . quantify them. C . define the firm's mission.

To set corporate objectives, management must first:
A. select a viable market segment.|
B. quantify them.
C. define the firm's mission.
D. research the market.
E. none of the above
To set corporate objectives, management must first: A. select a viable

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