Question: To study price fairness perceptions, a researcher creates two versions of a news story. Half of the research participants read a version where the firm

To study price fairness perceptions, a researcher creates two versions of a news story. Half of the research participants read a version where the firm announces a price increase and the other half of participants read a version where a reporter reports a price increase. After reading the news story, participants answered price fairness questions to determine the effect of the announcement on price fairness perceptions.

What type of research design is this example?

descriptive research

qualitative research

exploratory research

an experiment

To study price fairness perceptions, a researcher creates two versions of

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