To successfully minimize product and service failures companies should:
A) Develop better project management systems.
B) Motivate employees to reduce high failure rates.
C) Focus on defining the best set of product dimensions to match core competencies.
D) Determine how to create, communicate, and deliver value by "hearing the voice" of the consumer.

Answer rating: 100% (QA)

Product failure includes failure to reach the commercial success that can be defined in various term... View the full answer