Question: To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS
To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?
a The manager must find ways to transform key threats into strengths.
b The manager must strive to convert weaknesses into strengths.
c The manager must attempt to minimize the firm's limitations
d The manager must find ways to connect the firm's strengths to its opportunities.
e The manager must look beyond the firm's current product offerings.
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