To try to help Australians prepare for a terrorist attack, the Australian Government will launch a new $1.2 million advertising campaign involving both print and broadcast media. Prior to producing the finished commercials, people to whom the message was targeted were asked to look at a succession of photos and to give their reactions to the message delivered by the photos. In other words, people were asked to look at: Select one: O A. live-action roughs. B. still-action roughs. C. animatic roughs. O D. photomatic roughs. Commercials for Adairs bedding use Rebecca Judd (Australian model, TV presenter). If the Adairs wanted to test how effective she was at reaching the company's target market, it would evaluate: Select one: O A. budgeting decisions. O B. media strategies. O C. source factors. O D. message variables. While defining the contribution of each IMC tool and measuring them according to their objectives is a sound idea, we are confronted with the difficulty of isolating the effect of advertising from the effect of the: Select one: O A. sales promotion or direct marketing. O B. cost reduction. O C. market changes. O D. all the options listed here