Question: To understand if demand for a customer segment is changing over time the company tracked historical demand for one of its products as follows: Demand

To understand if demand for a customer segment is changing over time the company tracked historical demand for one of its products as follows:

Demand Demand

April

60

July

60

May

55

August

80

June

75

September

75
  1. Using single exponential smoothing with a=0.2 and a September forecast =65, calculate a forecast for October.

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