Question: Tom's Tech Co . , a growing tech firm, is considering launching a new line of ergonomic computer peripherals. They have identified five potential market
Tom's Tech Co a growing tech firm, is considering launching a new line of ergonomic computer peripherals. They have identified five potential market segments: young professionals, remote workers, gamers, students, and retirees. As the company's marketer, you need to assess the attractiveness of these segments.
Which of the following options best represents a comprehensive assessment approach?
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