Tony, a community college student, is working on his marketing paper. As he researches different types of

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Question:

Tony, a community college student, is working on his marketing paper. As he researches different types of branding on the internet, he gets distracted by a link to Ellen DeGeneres' latest funny video. Tony clicks on it and spends time watching Ellen's latest antics and laughing instead of working on his paper.

Tony just experienced the pull of which type of brand?