Tony's Trinkets wants to enter a foreign market but does not understand the culture. What entry technique

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Tony's Trinkets wants to enter a foreign market but does not understand the culture. What entry technique should Tony's Trinkets use?

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Licensing Direct investment

Joint venture

Exporting

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Oct 31, 2023 05:17 AM

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Tony's Trinkets wants to enter a foreign market but does not understand the culture. What entry technique

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When a company like Tonys Trinkets wants to enter a foreign market and doesnt understand the culture its essential to choose an entry technique that m... View the full answer

Global Marketing management

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