Topic 1 Managing Customer Journey Consumer decision making is a process, not just the moment of purchase. To seamlessly manage the customer buying process for the coveted market (the American Millennials currently aged 25-39 and Generation Z aged 18-24), you are asked to anticipate major needs for marketing communications for each stage of consumer decision making, provide one sample ad copy to 2 address one major marketing communications need for each stage, choose social media platforms that can be used by Esskay Gems, and select ad copies that should be effectively used in the chosen social media.