TOPIC 2: Competitors

Our product is a GPS tracker which can access residences, cars, hospitals, etc. This product will warn individuals of possible emergencies that might endanger life or property. It will be more useful, especially for ladies who are alone, VIPs and etc. For example, if we are caught in a fire or have to graze what is it like an alarm? He will beep and then automatically send our location to a family member. Can be used in cars/taxis, hospitals, residences, schools, and business locations. This product does not require the use of apps or mobile phone TOPIC 2: Competitors

Assignment Requirement Think and create a NEW PRODUCT or SERVICE that does currently not exist yet in the market. This product might be something that you have always wanted to make, or you think that people might need, or people don't know they need yet, because it hasn't been invented. Your group (3-4 members) is required to prepare a marketing plan about the product or service that you are proposing. The marketing plan must consist of the following: - Topic 1: Business background a. Demographic profile of the business and owner b. Product or service offered - Topic 2: Competitors a. Identify two or three competitors within 5km b. Describe the strengths of each competitor Assignment Requirement Think and create a NEW PRODUCT or SERVICE that does currently not exist yet in the market. This product might be something that you have always wanted to make, or you think that people might need, or people don't know they need yet, because it hasn't been invented. Your group (3-4 members) is required to prepare a marketing plan about the product or service that you are proposing. The marketing plan must consist of the following: - Topic 1: Business background a. Demographic profile of the business and owner b. Product or service offered - Topic 2: Competitors a. Identify two or three competitors within 5km b. Describe the strengths of each competitor