TOPIC $2$: Ready for Future Customers?

PROMPT: Using the product or service you selected for your written

assignments, consider how will your client market this product$/$service

to potential customers in Generations Z and Alpha? Is your client ready

to do so$?$

a$.$ Describe Gen Z in terms of behavioral, demographic, and

psychographic characteristics. Chapter $2$ Generation Gap in

Marketing $5\mathrm{.}0.$

b$.$ Describe Generation Alpha in terms of behavioral, demographic,

and psychographic characteristics. Chapter $2$ Generation Gap in

Marketing $5\mathrm{.}0$

c$.$ What are some changes would you recommend to reflect Gen Z

and Alpha