TOPIC $3$: Branding and Positioning

Case Study: Coke vs$.$ Pepsi This case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study: Coke vs$.$ Pepsi: $100$ Years of Contention

Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products? Be sure to use examples from the case study.

Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.

How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?