Brandingand Positioning

PROMPT: Case Study:Coke vs. Pepsi This case study discussion is aboutbranding.Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study: Coke vs.Pepsi:100 Years of Contention

• Coke and Pepsi offer products that are close substitutes. How do thecompaniesposition their brands to differentiate theirproducts?
• Each of the brands have used celebrity endorsers.Name acelebrityendorser for each brand and how they reflect a differentposition in the market.
• How are Coke and Pepsi positioning themselves tobe thedominant choice ofthe younger generations such asGeneration Z and Alpha?

Please add references. Thank you!