Topic 6------Focal concept: Starch test versus Burke test

Please imagine that you are the owner of a startup advertising agency. A new building is currently being planned to open in 2021 for a regional public university client named NC Central University. This client is inviting your agency to bid for the opportunity to promote the building for them. The client would like to take advantage of their new asset by launching a combination campaign consisting of verbal, visual and vocal cues to increase its brand equity.

• Please provide the number of following or liking of (1) the youube channel if your agency plans to upload your final combination campaign into a youube channel (2) the facebook or twitter account if your agency plans to use a facebook or twitter account for such a campaign.
• Last but not least, please discuss which social media channelYouube, facebook, or twitter--- tends to provide your client with the best possible social media vehicle for their combination campaign.