Topic: A multinational corporation is uber that has made considerable foreign investments in different countries around the world. Critically analyze the UBERs entry mode and expansion strategy (international business strategy) in 3 (three) different markets. (1000 words minimum)

Questions and Guidelines for writing the answer:

1. Introduction: Give a brief overview about the multinational corporation, i.e.:

• The name of the company,
• logo,
• slogan (if any),
• year it started its operation,
• Parent country
• its product and services
• currently in how many countries they have their operation,
• Type of company (expansion strategy/ INB strategy: international, transnational, global, or multi-domestic) and why do you think so.

2. Market Analysis: Critical analysis of the companys entry mode and expansion strategy of each market be as specific as possible (try to answer the following questions for each market and limit your answer to 1/3 of the pages for each market if possible. Use a separate paragraph for analyzing each market.) . (3*7=21points)

• Market -1

• The reason behind choosing this particular market
• when did they enter the market and with what product?
• Entry mode
• Entry mode; was it a good choice, if yes why- critically analyze;
• Entry mode; was it a good choice, if not why not- critically analyze.
• Was the business a success in the new market, if yes why, if not why not?

• Do the same for the next Markets (Market 2 and 3):

3. Conclusion: preferably a very brief conclusion (for writing this answer especially focus on your answers about the entry modes in five different markets and support that expansion strategy/INB strategy that you have initially suggested for the firm) . (4points)
4. Reference . (5 points) (Students MUST use references (minimum 7 from recent and relevant publications while answering the questions (in APA format). Also, provide in-text references. Do not copy and paste)