TOPIC: ANALYZING BUSINESS MARKETS - Characterize the differences found between business-tobusiness buying and consumer purchasing. Particularly, answer the following questions: a) How and where are the major points of differences between the two markets in their purchase intensions? b) Can a firm market its products to both the industrial and consumer markets with one strategy? Explain Your answer. Note: Many business-to-business marketing executives lament the challenges of business-to-business marketing, maintaining that many traditional marketing concepts and principles do not apply. For a number of reasons, they assert that selling products and services to a company is fundamentally different from selling to individuals. Others disagree, claiming that marketing theory is still valid and only involves some adaptation in the marketing tactics