Topic: Buick in China 

Task: After reading and viewing the items in this week's Reading & Study folder, identify and describe the following: 

the social and cultural aspects that made China attractive for expansion;  the political, legal, and regulatory issues that Buick had to consider as it targeted China; the type of research Buick likely used to learn about China's potential (and any challenges);   and Buick's segmentation,   targeting,   and positioning strategies for market entry.