Topic: Ethical Dilemma

When a company does not make ethical conduct and decision making a priority, the consequences in some cases can be severe. As a result, companies can suffer damaged reputations that can adversely affect their brands for years.

You read about ethics and practiced with ethical approaches in the Learning Activity. Now you will apply some of what you learned to a marketing scenario.

Read the scenario and then post your response to the questions.

Energyshot is a new energy drink that is about to be introduced into the global market. You are the executive in charge of marketing it in some of the lesser developed countries such as Honduras and Haiti. You are aware that food and milk in these countries is more expensive than Energyshot. Your boss thinks that one television advertisement campaign should be sufficient for all markets, just changing the translation to suit the language differences.

What would the marketing manager do for this drink for these countries?

Ethical conduct should be prioritized when marketing a brand, product, or service. Ethical conduct includes giving the correct information on goods such as side effects, ingredients, and long-term effects on consumers. (Purwanto,2019).