Topic: Ideation and Value Proposition Design Submission: Submit the Report on Moodle by (Week 11) 23:55 on Sunday 31 January 2021 Assessment type: Group Written Report, 2500 words (Summative). Value: 20% Assessment purpose: This assessment will allow students to be able to demonstrate their knowledge about the Competitive Strategy of a business in the IT/IS industry. What are the five forces the business may face according to Porter's Five Force Model? The students are also required to identify the core competencies and competitive advantages of the business. This assessment contributes to the learning outcome b and d. Assessment topic: Group Written Report Task details: Choose an IT/IS technology company and discuss and present the following of that particular company: 1) Background of the business and its innovative products/services and growth over time. 2) How the external environment of the business can be explained using Porters Five Forces Model? 3) Identify the core competencies and competitive advantages of the business. 4) Discuss the marketing strategy of the business that contributed to make their innovations successful. 5) Analyse how the investments made by the business helped develop successful innovative products/ services.