Topic of this Week's discussion is... Entry Strategies and Strategic Alliances Global Marketing and R&D The
Question:
Topic of this Week's discussion is...
- Entry Strategies and Strategic Alliances
- Global Marketing and R&D
The opening case explores the development of blockchain technology and how it has the potential to transform global supply chains. The real-time access of data associated with blockchain technology allows for greater transparency and efficiency enabling companies to optimize their global supply chains. Your Discussion can focus on any of the following questions:
QUESTION 1: Why is blockchain technology being viewed as a potential gamechanger for global supply chains? How does the transparency associated with blockchains change the nature of global supply chains?
QUESTION 2: How could the traceability feature of blockchain technology improve the safety of the global food supply? Why is this especially beneficial in an era of globalization?
QUESTION 3: How can blockchain technology be a gamechanger in manufacturing? How can companies use the technology to optimize manufacturing?
QUESTION 4: How companies are responding to disruptions to their global supply chains as a result of COVID-19?
The discussions can include comments on the above questions OR reflections on videos which I will post to Canvas. You may also use current news information to connect with the above questions or the topic of the week. The comments you make should be interesting and informative. Just briefly agreeing or disagreeing without any commentary is insufficient.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr