Trust has been described as a key element of any relationship between exporter and importer. How does

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Trust has been described as a key element of any relationship between exporter and importer. How does trust affect relationships, and how does an exporter adapt when cultures differ in their views of trust?
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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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